About project
FarmWheels is a mobile app that connects consumers with local farmers, enabling them to buy fresh, seasonal produce directly. The platform offers a streamlined way to purchase a variety of farm-grown foods and supports local agriculture by linking farmers to a broader market. With options for home delivery or local pickup, FarmWheels simplifies how users shop for groceries, enhancing their access to fresh food while bolstering community-based farming.
About project
FarmWheels is a mobile app that connects consumers with local farmers, enabling them to buy fresh, seasonal produce directly. The platform offers a streamlined way to purchase a variety of farm-grown foods and supports local agriculture by linking farmers to a broader market. With options for home delivery or local pickup, FarmWheels simplifies how users shop for groceries, enhancing their access to fresh food while bolstering community-based farming.
Logo
In the creative journey of designing the FarmWheel logo, I experimented with multiple styles to encapsulate the essence of farm-fresh produce.
Personas
When developing the project, it was crucial to understand the target audience. Based on UX research, the following personas were created to guide our design and functionality.
Persona 1: Janet
- Age: 52
- Occupation: School Principal
- Location: Rural community
- Family Status: Divorced, two adult children
Problem:
Janet enjoys the country life and the availability of local produce but finds it cumbersome to visit multiple small vendors to gather all the ingredients she needs for her weekly meals. She also struggles to find organic and specialty items, such as gluten-free and vegan products, which are necessary due to her health restrictions.
Desires from the App:
Janet would like an app that aggregates offerings from various local farmers and specialty producers in one place. She's looking for a streamlined shopping experience where she can order all her groceries and have them delivered to her doorstep. The app should offer filters for dietary preferences and provide detailed product descriptions.
Persona 2: Kevin
- Age: 30
- Occupation: Environmental Consultant
- Location: Downtown metropolitan area
- Family Status: Engaged
Problem:
Kevin is deeply committed to environmental sustainability and reducing his carbon footprint. Living in a large city, he finds it challenging to source food that aligns with his values, as most urban supermarkets stock items that have been transported long distances.
Desires from the App:
Kevin is interested in an app that connects him with local, sustainable food sources, reducing transportation emissions associated with his food consumption. He wants the app to prioritize showcasing producers who use organic and eco-friendly farming practices.
Lo Fi Prototype
Application
Contacts
Phone
1317 37th Ave, San Francisco, CA, 94122
Social
Address
